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Cedar Heights Retard
2011
T-Shirts and Intervention
There is something ironic about a mineral company that packages and brands it products to ceramic artists, and then goes one step further by using that packaging to sell swag. Shouldn't craftspeople be immune to that type of corporate marketing? Isn't it the very antithesis of what they practice? Resco Products, Inc. of Pittsburgh, Pennsylvania sells an earthenware clay called Cedar Heights Redart in, what I must admit, is some very attractive packaging. At the annual conference of the National Council on Education in the Ceramic Arts (NCECA) Resco sells T-shirts that use the graphics from their clay packaging, and customers turn into walking billboards for the product. I made nearly identical Cedar Heights Retard shirts, which twelve students from the Alberta College of Art and Design wore while causing mischief at the 2011 NCECA conference in Tampa Bay.
